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Life insurance offers and promotions 2024

SUMMARY

Some of the top Canadian life insurance providers offer limited-time promotional pricing on some of their insurance products from time to time. Check our website or speak with your advisors every now and then to see which company can offer the best rates for your needs.

IN THIS ARTICLE

If you’re looking for life insurance promotions so you can get financial security without paying an arm and a leg, you’re in luck! Heading into 2024, some of the top insurance companies in Canada are offering lower rates.

Life insurance does not go on sale in the traditional sense, but Canadian insurance companies can offer promotions to new customers from time to time.

Check out the list below to find out who’s offering promos and what kind of deals you can get right now!

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Which Canadian companies are offering life insurance promotions in 2024?

Right now, you can get life insurance promotions and offers from:

Wawanesa Life offers on term life insurance

wawanesa whole life insurance

Starting September 3, 2024, Wawanesa Life is offering new premium rates for their Lifetime Term plans. The reduced premium rates will help term life insurance buyers save a significant amount of money on Term 10, 15, 20, 25, 30, Term to Age 80, and Term to Age 100.

Some of the key advantages of Wawanesa Life’s rate reduction are:

  • For life insurance policies with a coverage amount of $1 million, there will be a significant rate reduction for all term plans
  • Wawanesa’s new pricing band will reduce rates by nearly 12% for a coverage amount between $2 million to $20 million

For applications submitted prior to September 3, 2024, the new rates will automatically apply if the underwriting is completed before October 15, 2024.

Empire Life offers on term life insurance

Empire Life's Solution Series is a term life insurance product that can be used for mortgage protection insurance.

If you’re looking for a 20-year term life insurance policy, it’s a good time to sign up with Empire Life Insurance. They have just dropped prices by up to 5.7% for their Solution 20 product, starting June 17, 2024. Non-smokers up to 50 years of age are eligible for these lower rates.

Industrial Alliance offers on term life insurance

IA Whole Life Insurance

Starting June 14, 2024, you can save up to 24% on term life insurance coverage from Industrial Alliance (iA), a top-rated provider. If you apply for a policy worth at least $250,000, iA is offering significantly lower rates as follows:

  • Terms 10-19 years — between 12% to 24% lower rates, under age 50 only
  • Terms 20-29 years — between 3.5% to 7% lower rates
  • Terms 30-40 years — between 5% to 12% lower rates

And, you may be able to get instant approval if you’re applying for less than $2 million in coverage.

Manulife offers on term life insurance

Manulife logo

Manulife, one of Canada’s biggest insurance providers, has dropped rates for their Family Term life insurance product by up to 13% starting May 11, 2024.

New Term-10 or Term-20 life insurance policies will receive the new lower rate. This includes policies that are on the Vitality or Vitality Plus program.

Foresters offers on term life insurance

Foresters Whole Life Insurance

Foresters Financial is offering savings of up to 17% on new term life insurance policies as of January 2024. And, yes, the lower rates are permanent and will last for the entire rest of your term. Hint — these are the policies that will see the biggest drop in rates:

  • Term 10: Non-smokers, ages 35-45 – $500,000 to $1,000,000 in coverage
  • Term 20: Non-smokers, ages 30-50 – $250,000 to $1,500,000 in coverage
  • Term 30: Non-smokers, ages 30-45 – $500,000 to $1,000,000 in coverage

How can I find insurance promotions and offers?

You can get life insurance promotions and offers by checking out the best life insurance quotes in Canada online on our website! Compare the top providers in minutes to find the best deals.

You can also speak with an expert at PolicyAdvisor. Our team has experience with all of Canada’s largest insurance companies and can help you find the right coverage while taking advantage of these limited-time offers. Book some time with us today to find out how.

Some limitations apply. Please speak with our advisors for full policy details.

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
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By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
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